6 articles

Engineering insights

Notes from building production CRM systems, SaaS platforms and dashboards — the decisions that mattered, the mistakes worth avoiding, and the answers I end up writing out for clients anyway.

The projects behind these articles

Every article here comes out of production work. These are the systems the lessons came from.

All case studies
  • Healthcare Lead Generation CRM — SaaS project preview
    SaaSCRM

    Healthcare Lead Generation CRM

    A production CRM and lead tracking system for a US healthcare client, built with React, Django, Python, AI d

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  • EMS Employee Management System — EMS project preview
    EMSHR management

    EMS Employee Management System

    A production employee management system for Veeivs covering attendance, leave, HR records, salaries, role-ba

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  • Veeivs Reporting Analytics Platform — SaaS reporting project preview
    SaaS reportingAnalytics dashboard

    Veeivs Reporting Analytics Platform

    A SaaS reporting and ranking platform for multi-branch performance: live centre stats, agent and team lead r

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  • Keynou Tools All-in-One Utility Platform — Online tools platform project preview
    Online tools platformSaaS utilities

    Keynou Tools All-in-One Utility Platform

    An all-in-one online tools platform with image, PDF, video, converter, compressor and QR utilities, built wi

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Need this done rather than explained?

If any of the above describes a problem you currently have, these are the services that address it.

All services
  • CRM Development

    Off-the-shelf CRMs force your team to work the way the software wants. I build CRM systems around the workflow you a

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  • SaaS Development

    Taking a SaaS idea to paying customers means solving multi-tenancy, billing, permissions and analytics before you wr

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  • React Development

    Most React problems are not React problems — they are structure problems. I build frontends with a component system,

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  • Django & Backend

    The backend is where a product either scales or quietly rots. I design data models that match the business, APIs tha

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